Essay on music and emotions - 1408 Words

How can different types of music affect people’s emotions? Music has many different ways to affect people. In some ways, it is good for the body both physically and mentally. In other ways, people think it is nice to listen to. More detailed, music has personalities, which can express what people feel. There are many observations involving different ways to express human emotions. Emotions are very interesting things, especially when they involve music. Music can have many personalities, affect people’s emotions, and be used as therapy. If music reveals emotions, it is not a normal emotion like any other (Stecker 273). The expression in music can be considered a traditionalized phenomenon (Stecker 273). There are common questions about†¦show more content†¦(www.bellaonline.com/articles/). And can slow down when there is softer music playing such as a lullaby (www.bellaonline.com/articles/). Rhythms of the music can adjust brain waves and breathing patterns (www.bellaonline.com/articles/). The vibrations from the music have an impact on the body, which can change peoples’ moods and bodily functions (www.bellaonline.com/articles/). The mind is greatly impacted by music by showing healthful changes (www.bellaonline.com/articles/). Doctors now use music for their patients’ treatments in order to help them stay healthy (www.bellaonline.com/articles/). Heart patients acquired the same benefits from listening to classical music for thirty minutes as they did from anti-anxiety medication (www.bellaonline.com/articles/). Musical therapy has been used to help people with heart problems, which worked quite effectively. (www.bellaonline.com/articles/). People who have had migraines frequently, were trained to use music and relaxing procedures to reduce their headaches. Studies have also shown that music helps students with their intelligence levels (www.bellaonline.com/articles/). A majority of students had higher test scores than others because they listened to Mozart before their exam. People who listened to classical music for an hour and a half while revising manuscripts increased their accuracy by 21% (www.be llaonline.com/articles) (Mish 725.). Mozart has a big impact on peopleShow MoreRelatedMusic and Emotion1137 Words   |  5 PagesJack Peluso-Hoffman 24 : 101 : 37 10/10/07 Music Day Music affects people in various ways. Ones reaction to music differs from person to person. It can evoke emotions of both joy and happiness. Music can stir up old memories of different times, places, and people. In the U.S. a major part of life is music, as stated by Natalie Guice Adams and Pamela J. Bettis, â€Å" American institution that can tell us something about ourselves, like jazz, baseball, and cheerleading, are also not static butRead MoreThe Influence Of Music On Emotions995 Words   |  4 PagesEmotions do truly control our life. We act out of fear, love, happiness, hatred, jeoulosy, the list is almost endless. But music has a profound effect on all of them as I stated earlier. Levitin and I both realize it s influence. So why do I always write about the influence of music on emotions. We ll looking at my first essay it is easy to see. I clearly state â€Å" Since music is so psychologically important in my mind, I find it no problem to believe that I am an emotiona l listener† (personal essayRead MoreThe Effects Of Music On Audiences Emotions1573 Words   |  7 PagesIntroduction â€Å"The marriage of the moving image and music is perhaps the most powerful visual communication we have. You can take almost any edited visual film sequence and change the emotion and feelings engendered by the use of music.† A quote from director Norman Jewison that shows just how important music has become as a storytelling device alongside film in the past few decades. Before that, some people believed music was a â€Å"fad† accompanying film, something that would go out of fashion as quicklyRead MoreThe Relationshipt between Music and Emotion1075 Words   |  4 PagesMUSIC AND EMOTION: Emotion is defined as a strong feeling deriving from ones circumstances, mood, or relationships with others. Music may be defined as vocal or instrumental sounds (or both) combined in such a way to produce beauty of form and harmony. Research indicates that people value music primarily because of the emotions it evokes. Yet, the notion of musical emotions remains controversial, and researchers have so far been unable to offer a satisfactory account of such emotionsRead MoreMusic : Emotion, Language And Rhythm1098 Words   |  5 Pages Music: Emotion, Language and Rhythm/Beat Did you know that your favorite song is probably your favorite, because you associate it with an emotional event in your life? Music is a very strong and influential part of our lives, not only because it allows us to connect with certain situations but, it also allows us to cope with certain situations as well. Often it shows the emotional state in which we are in and we use it in everyday life all the time whether it be at work to concentrate, homeRead MoreCorrelation Between Emotion And Music Performance1730 Words   |  7 PagesThere are studies that aimed to measure the correlation between emotions with other variables, and adding to that, physiological response was also measured in recent researches (Elices et al, 2012, Rollings, 2013). It suggested some parts of the brain are associated with emotions (Miu Baltes, 2012, Mauss Robinson, 2009). When measuring empathy, researchers tend to use tools such as questionnaires and physiological changes when applying a stimuli. The evidence showed the changes of physiologyRead MoreReflection Of Tchaikovsky : The Different Emotions Of Music791 Words   |  4 Pagesmusic is beautiful, it has different emotions. Joy, sorrow, love, and pain for example. Music gives me joy. I can sit for hours listening to different pieces. I love the classical era. Tchaikovsky is an amazing composer, im in love with his 1812 Overture and how he wrote for canons to be fired a total of 16 times. That is so cool! Ive played the viola for 4 years now, and while it wasnt my choice to start, I love playing it immensly. There are times when I cant play a piece the way I would likeRead MoreThe Effects Of Music On Positive Psychology And Emotion Essay1891 Words   |  8 PagesAbstract The impact of music on positive psychology and emotion is a well known fact. Music has an extraordinary ability to change people’s emotions. In humans, music has the ability to invoke emotions of sadness, happiness and even fear. The purpose of this study was to investigate the casual relationship between music practice and participation on the emotions and well-being of male and female adults. The hypotheses for this study were as follows; Hypothesis 1: Music practice and participationRead MoreHow And Why Are Music And Emotion Linked?2939 Words   |  12 PagesPSYC380 Term 2 Essay 2nd February 2015 How and why are Music and Emotion Linked? School of Psychology, Plymouth University When discussing the link between music and emotion, we first need to attempt to define the concept of emotion. Emotion is rudimentarily defined as a â€Å"complex state of feeling that results in physical and psychological changes that influence thought and behaviour† (Myers, 2004). Furthermore, emotion is usually accompanied with physiological changes - but research and opinionRead MoreDeep Listeners : Music, Emotion, And Trancing By Judith Becker Essay1607 Words   |  7 PagesThe book I decided to review is â€Å" Deep Listeners: Music, Emotion, and Trancing† by Judith Becker. I picked this book because I believe that I can relate music induced trancing with my major, which is music therapy. In the introduction Becker begins to discuss how trancing has become more prominent in Northwestern Europe and the United States. Becker describes trancing as, â€Å"empowering, for all concerned, attesting to the divine presence in one’s midst, legitimizing the religio us beliefs and practices

The Behavioral Perspective Of Psychology - 1490 Words

Martinez 1 Julian Martinez Professor Roger Copeland Psychology 2301 29 August 2014 Psychology Perspectives The behavioral perspective of psychology is focused on explaining why people react the way they do to specific situations and environments. People will tend to act differently according to the environment they happen to be in, and they will most likely act in a way where the most benefit will be attained. If a reward is given every time a certain action is made, people will begin to change their behavior in order to receive the reward. The reward gives a sense of satisfaction to the people, so it is easy for them to fall in the habit of doing that certain action. Punishment is also something that will change a person’s doing. If punishment is repeatedly given for a particular action, just like with the reward, people will automatically adjust their behavior to avoid the negative consequence. It seems that the way people act is directly influenced by the consequences of their actions, and it has nothing to do with anything going on inside their minds. Th is perspective does not take in account the processes of the mind because those mental processes cannot be observed or studied directly. The problem with taking mental processes in account is that it would leave many questions unanswered about the reasons for a particular behavior. Martinez 2 Psychologist John B. Watson was among the first to shed light on the behavioralShow MoreRelatedThe Behavioral Perspective Of Clinical Psychology993 Words   |  4 PagesClinical psychology is a relatively new area of study in the broad category of psychology. It is a subfield of psychology that covers a wide range and variety of topics and issues such as the study, diagnosis and treatment of psychological disorders. (Feldman, 2010) Clinical psychologists also might deal with patients who have learning disorders, substance abuse, depression, anxiety and eating disorders. This paper will briefly discuss the behavioral perspective, some research methods in the fieldRead MorePsychology : Psychodynamic And Behavioral Perspectives1320 Words   |  6 PagesIn psychology there are six modern psychological perspectives. These perspectives are behavioral, psychodynamic, humanistic, cognitive, sociocultural, and biological. Each perspective has its own unique way of explaining the human beha vior. I believe to truly explain the complex mental processes and behavior, each perspective must be examined and not limited to just one. The following is my explanation and comparisons between two of these perspectives: psychodynamic and behavioral perspectives pertainingRead MoreThree Theoretical Perspectives Explaining Human Behavior893 Words   |  4 PagesExplain the 3 theoretical perspectives explaining human behavior and which is most valid There are three theoretical perspectives that account for human behavior, with varying degrees of efficacy. These include evolutionary psychology, behavioral genetics, and behavioral neuroscience. Each theoretical framework makes intellectual sense and can claim to explain human behavioral in a general sense. At the same time, they take vastly different attitudes toward the way in which the human brain operatesRead MoreThe Diverse Nature of Psychology Essay examples1075 Words   |  5 PagesThe Diverse Nature of Psychology The American Psychological Association has identified 54 divisions within the field of psychology (Plante, 2011). Each division has stemmed from one of the seven major perspectives: psychodynamic, behavioral, humanistic, cognitive, sociocultural, biological, and evolutionary. This diversity within psychology, allows psychologists the ability to expand in all areas of explanation, assessment, and diagnoses, which furthers the science of psychology through many differentRead MoreContemporary Approaches Of Psychology And How They Interpret Drug Use897 Words   |  4 PagesContemporary Approaches in Psychology and how they Interpret Drug Use The seven contemporary approaches or theories in psychology include Biological, Behavioral Psychodynamic, Humanistic, Cognitive, Evolutionary, Sociocultural. These seven contemporary approaches allow us to interpret the behavior of individuals. Each perspective makes certain assumptions about human behavior. For this analysis we will review the behavioral and sociocultural approaches in psychology and compare how they interpretRead MoreThe Question in the Origins of Psychology is What Drives Us and Why722 Words   |  3 Pageswas considered as its own scientific discipline. Psychology began in 1879 when a man named Wilhelm Wundt set up a psychology laboratory in Leipzig, Germany. This laboratory would be considered the birth place of experimental psychology. Within the laboratory, Wundt independently trained over 180 students. Over 100 of these students came from other countries, and then returned to their native countries with the knowledge of experimental psychology. Of the one-hundred, Edward Titchener returned toRead MorePerspectives of Psychology1141 Words   |  5 PagesPerspectives of Psychology Psychology can be defined as the systematic study of mental processes, couple with behaviors, and experiences (Kalat, 2011). There are many ways in examining, mental processes and behaviors among people, and therefore psychologist uses different perspectives to understand how human beings, think, act, and behave. Some psychologist uses one perspective to analyze behaviors, and other uses a multidimensional approach. Carter Seifert (2013) identified 7 major perspectivesRead MoreJohn Locke And Locke s Views On Nature Nurture1629 Words   |  7 Pages As of the making of the new science â€Å"psychology,† the ancient Greeks created psychology’s biggest question in history; â€Å"Are our human traits present at birth, or do they develop through experience?† That specific question developed the â€Å"nature-nurture issue.† The nature-nurture issue is what the behavior goes to heredity or experience. As the issue began, Greek philosopher, Plato, assumed that we inherit character, intelligence, and certain ideas are developed inborn, on the contrary, Greek philosopherRead MoreThe Psychology Of Clinical Psychology967 Words   |  4 PagesClinical psychology is a relatively newer area of study in the broad category of psychology. It is subfield of psychology that covers a wide range and variety of topics and issues such as the study, diagnosis and treatment of psychological disorders. (Feldman, 2010) This paper will briefly discuss the behavioral perspective, some research methods in the field of psychology , positive and negative components associated with clinical psychology, and different controversies and ways to overcome theseRead MoreCharles Darwin s Theory Of Psychology1228 Words   |  5 Pages1. What roles did Wundt and James play in establishing psychology? Wilhelm Wundt played a key role in establishing psychology after his book Principles of Physiological Psychology argued that psychology should be studied as it s own distinct scientific discipline rather than a sub-category of physiology. In 1879, Wundt founded the first laboratory of scientific psychological research at the University of Leipzig. He was very influential and over the years, thousands of students attended his lectures

Defining Friendship free essay sample

A friend is someone you can trust. That they can get you through mind numbing class. Someone who pulls you back and stays when everything else goes astray. Amigos are those who guide you through fear. They stand below you shouting,Dont worry! Ill catch you. Lam Just right here! When youre almost lost and could not see far. Let takes only one friend to show you where you are. Unfortunately,it does not always last long. This happen when a friend is Just a clone.In some tales,friends will always be there for you. But in real life,its quite hard to define a good friend. A friend is someone who willing to hear your problems,your hurt and a lot more. But no ones perfect,friendship will never last long. Every friendship that has been build before will never mend to last. We will write a custom essay sample on Defining Friendship or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Even If we want It to last long,there always a massive problem that will break us apart. So,Lam taking this chance while it last,our friendship will past as we grow.Defining a friendship is never easy. You might even think Im a little bit crazy. Differences do not set us apart. Let Just show youre not holding back your heart. Sharing dreams,hopes and sorrow. Trying so hard not to think of tomorrow. Journey to journey,path to path and step by step. cant believe weve been through a lot. Len you and me, hope you will find a friend. And a friendship,as clinched as It may sound that will never end.

The Impact of social class on education free essay sample

Sociologists have argued that social class differences in educational attainment can be explained in many terms but not necessarily in mutual exclusive kinds of theories such as; IQ theory; social class differences in material circumstances; sub- cultural attitudes and values and the school labelling processes Just to mention a few. Sociologists tend to be critical of the IQ theory for various reasons including the factors affecting how it is measured, so in this essay, I shall therefore concentrate pon the other more sociological approaches and exclude the IQ theory. The following list of key words were essential in my argument; different methods of attainment, gender, ethnicity, cultural deficits, social status, formal and non-formal socialisation, equality of opportunities, ladder of opportunity, formal and hidden curricula, meritocracy, anti-school subculture, cultural deprivation, material deprivation, cultural capital and self fulfilling prophecy. It is perceived that the British society is divided into different social classes. I would ardly agree with the idea that the British society is meritocratic, meaning that there is social mobility and any individual can be rewarded through hard working, skills and commitment. I would hardly agree with the idea that the British society is meritocratic, meaning that there is social mobility and any individual can be rewarded through hard working, skills and commitment. There is an upper class comprised with people that are very wealthy, by either inheritance or are self made millionaires and their children are most likely to attend private and expensive schools. The middle class; these have professional backgrounds such as teachers, doctors, surgeons etc. Their children are likely to either attend private schools or mainstream schools in a wealthy area, with good OFSTED and GCSE results. Then there are the working class people, usually with backgrounds of heavily dependent on benefits and low income paid jobs. Children from working class families do not tend to do very well in their education. They normally attend local public schools in their area and usually receive free meals at school. Although the government in many cases blame poor teaching and schools for underachievement, it recognises that a childs postcode is also a factor in determining achievement. Postcodes tend to reflect a childs social class background (Earlham sociology pages AS Level and A2 Level Sociology, 2012, online). Students from the lower class are more likely to suffer from material deprivation at home which can hold them back, they lack access to resources such as computers, useful books, educational trips, variety in mass media and by living in small dilapidated cold houses means they are less likely to have a quiet and comfortable personal study space. In some extreme situations, these children may have poor diet which can lead to illness and time off school. According to Gibson and Asthana (1999), the effects of material deprivation are cumulative, creating a cycle of deprivation. This would suggest that home background influences a child’s education (Browne 2006, p. 257). The Middle class parents can pass on cultural and material advantages that privilege or enable their children to succeed within the education system (Archer, 2003, p. 17). Certain ethnic minorities find English as their additional language affecting their childrens education. The evidence of language is central in confirming stereotypes and producing unfavourable opinions. Language and communication are so important according to Vygotsky, labelling it a â€Å"tool of thought† (Kurata 2011, p. 11). He sees it as important as a way children develop their thinking and understanding and as a means of sharing thoughts and understanding each other. Negative teacher attitudes towards the speech of culturally and socially different children affect teacher expectations, which affect pupil performance. Corson, (1998) and Pierre Bourdieu (1977) described this undermining of working-class’ ability, choices, knowledge, accent, and general confidence as a form of symbolic violence meaning that it is not acceptable. The middle-class is able to define the curriculum and what counts as meaningful knowledge. This clearly puts the working-class at a disadvantage despite their equal enthusiasm with the middle class to do the best for their children. Ball, Bowe and Gewirtz (1995) talk about cultural capital and educational choice to reflect on how being better educated themselves, middle-class parents have better knowledge and skills to negotiate and influence the education system. Many working-class parents are ambitious for their children too but do not know how to give practical help and they are usual tied up with long hours at work. However, middle class parents are likely to hold a more advantaged position than working class parents when interacting with teachers and other professionals and this may be demonstrated by their ability to: monitor their child’s progress at school, assist with home work, pay for extra tuition, they seek extra support for their child or complain about what they judge to be shortcomings in the school. Troyna (1986) and Sarup (1991) claim that there are school structures and environment that favours the white, middle-class culture especially the language and curriculum (Gewirtz, 2001. pp 365 378 ). Many sociologists see social class achievement as linked to the meanings and experience that are negotiated in schools and classrooms. According to interactionists the underachievement of working-class pupils is not caused by unequal social structures, but by processes within the school such as teacher labelling and expectations. These processes together with the hidden curriculum result in self-fulfilling prophecies and anti-school subcultures. Sociologists have also argued that relative working class educational achievement can be explained partly by processes of streaming, banding, setting and labelling. This whole system produces what I would refer to as a chain reaction of events. The streaming produces the failing and challenging schools and further streaming in classes produces the cream and the disengaged students. When teachers group students on the basis of their assumed ability, Ofsted research reveals black students are usually found in high numbers in the lower ranked groups (Gillborn 2005) Hargreaves’ idea that low stream pupils are denied academic status within the school and eventually try to regain status among their peers by misbehaving and unwillingness to work which lead to the development of anti-school subcultures in lower streams is noticeable. Additional problems arise in cases where students are labelled by teachers as worthless louts or suchlike, this would encourage more misbehaviour. There are other structural factors such as racial bullying and discrimination that can create a hostile environment in school. Also, it is possible that better teachers are assigned to higher sets and that teacher preparation for lower set is bias as these students are seen as incapable of real progress. In general terms therefore, lower set students are labelled as failures and the system of setting created the conditions which ensured failure and by so doing results in the self-fulfilling prophecy. Teachers at times chose not to teach the more complex, theoretical ideas to these lower set students on the assumption that they would not understand them. Obviously, this is likely to restrict their progress. Nevertheless in Uncertain Masculinities (2000) M. ODonnell and S. Sharpe argue strongly that negative labelling is less common nowadays. If this is true, the prospects for all poor working class children might gradually improve. Once students are in school, the dual factors of socialization and social status contribute significantly to their attitude towards learning. The school socialization process pressures students to be like their peers or risk social rejection, whereas the desire for high social status drives students to attempt to differentiate themselves in some areas such as music and dance, sports, personal style, sense of humor, or street skills. Paul Willis (1977) in â€Å"Learning to Labour† claims that the working class children choose to fail in schools as a rejection of capitalism as an act of resistance. Correspondence theory suggests that educational inequality mirrors the inequality of wider society. The â€Å"Lads† as he called them, reject the mental labour (studying and thinking) and pursue manual labour because they perceive it as an expression of masculine power and superiority representing a source of independence. There is also a possibility of lack of meaningful careers guidance and the impact of stereotyping on expectation. Joan McFarland argues in the British Journal of Sociology that in many of Willis work, his sample is not representative; he is only coming from a male standpoint. I believe in democracy and freedom with the curriculum. The so rigid and prescribed curriculum in schools kill creativity by insisting on systems and conformity, children learn to accept authority in an unthinking fashion. I believe in holistic development, meaning, Schools have major responsibilities for developing the whole person, not just their intellect. There should be Curriculum autonomy; Schools should be free to decide their own curriculum, and the way that it is taught according to (Gazeley, L. and Dunne, M. 2005). Conformity rather than independent thoughts give the view that life and education is just an inevitably routine, there is no space for naturalness or free spirit. According to Maxine Greene, we can now realise the impact of new technologies on teaching and learning using the arts as a tool for opening minds and for breaking down the barriers to imagining the realities of worlds other than our own familiar cultures. Imagination and the arts can provide experiential opportunities to see the world from multiple perspectives, helping individuals to â€Å"wake up† and question what is going on around them in order to start their own journey towards freedom (The Maxine Greene Foundation for Social Imagination, the Arts Education, 2008 online). In conclusion, I would cry for more democracy in how the curriculum is set. I would agree with Dewey and Maxine Greene on their idea of imagination, flexibility and freedom with the curriculum instead of focusing more on certain core subjects. In this contemporary world, there are more opportunities in art, music, sports and other professions related to Physical Educational industry rather than just Mathematics, Science and English.

How to Optimize Your WooCommerce Product Page in 4 Simple Steps

While theres a lot that goes into making your eCommerce store successful, each products WooCommerce product page is the make or break spot where you either get your customer to add a product to their cart or they move onto something else.After all, if you want to make a lot of sales, you need to do more than just make your products available. You also have to convince people to take a chance on them. This means creating persuasive product pages, that show off what you have to offer in the best possible light.In this guide, we’re going to walk you through the process of optimizing a WooCommerce product page by focusing on improving a products name, description, images, and attributes/variations. widgets youre using, it also might make an appearance in your stores sidebar or footer.To make your products name as effective as possible, it should:Clearly describe what the item is and what it can do.Include a primary keyword  Ã¢â‚¬â€œ relevant to the product if possible – t o help with Search Engine Optimization (SEO). Usually, this happens naturally as a result of the first tip.Remain as concise as possible, given the above two considerations.To illustrate the point, here’s a type of product name you’ll often find on Amazon and similar stores:Its certainly descriptive, although far too lengthy and convoluted, and it’s an example of keyword stuffing. While you should use a keyword or two, your titles should also be clear and easily-readable to the human eye.On the other hand, this product name gets the job done:It’s clear, concise, and tells you whats most important about the product. Plus, the keyword is worked into the title in an unobtrusive and human-friendly way.Step 2: Write a compelling product descriptionWith your product’s title, it’s best to avoid the temptation to get creative. However, your WooCommerce product page description is also where you get to ‘sell’ the item to your potential c ustomers.There are actually two descriptions on a WooCommerce product page. The full description is created using the default WordPress editor underneath the product name, and will be displayed on the product’s individual page:On the other hand, the ‘product short description’ is a brief summary of the item. Think of it kind of like an excerpt for your product. Some WooCommerce themes show this on the shop page:Beyond sometimes appearing on the shop page, most WooCommerce themes also show both the short and long description on the individual product page.  You can see the difference between the two on the example product page below:Product long descriptionYour approach to writing these two descriptions will naturally differ. You’re best off creating the full description first. This can be as long and detailed as you’d like, but keep the following tips in mind as you’re writing it:Include the most important information first. Especially if y our description is long, customers may not read (or skim) to the end. Therefore, the vital details they need to make a purchasing decision should be included early on.Provide your description with a clear structure. Instead of just writing a wall of text about the product, break up different types of information into unique sections. For example, you could start with a few sentences of description, followed by a bulleted list of features, with additional sections for technical specs or any other relevant details.Make it clear to potential customers how the product will benefit them. Think about the product from a user’s perspective. How will it make their life easier, simplify an important task, or otherwise fulfill an unmet need?Product short descriptionOnce you’re done with the full description, you can select the most vital elements to include in the Product short description. You’ll find this field underneath the WordPress editor:As the name suggests, itâ₠¬â„¢s best to keep this description brief and to the point. Because of how most WooCommerce themes position this description, its basically the hook to get customers to keep reading the long description.Highlight the product’s key attributes, and focus on its benefits to your audience. Dont get too detailed you can leave the nitty-gritty stuff to the long description.Finally, just as with your product title, it can be smart to work a few carefully-chosen keywords into both of these descriptions. Just make sure you’re incorporating them naturally and only where relevant. While optimizing your WooCommerce product page for search engines is important, ensuring it’s easy and smooth for humans to read comes first.Step 3: Include plenty of high-quality product imagesYou’re probably well aware that imagery is often much more persuasive than text. This is especially pertinent when it comes to making a purchase online. Few people will commit to buying a product t hey’ve never seen an image of, and what the item looks like almost always has an effect on their final decision.Therefore, including at least one image on each WooCommerce product page is vital:You can do this by selecting Product image from the right-hand menu in the editor, and uploading an image to your Media Library:Of course, not just any image will do. Your product’s featured image should be:High quality: A low-resolution, poorly-lit, or unprofessional photo is hardly a persuasive argument to buy.A decent size: Small images don’t offer much detail, so you’re better off uploading a larger image and scaling it down where necessary.Original: Even if your product isn’t unique (i.e., other sellers are offering the exact same item), taking and displaying your own images comes across as more trustworthy and professional than using a stock photo.Use product galleries, tooIn most cases, you won’t want to stop at just one image. For all but the simplest of items, it’s best to include a variety of product images. You can show the product from multiple perspectives, display examples of its variations, and provide shots of any accessories it might come with:Another smart move is to add one or more pictures showing the product in use. This helps potential customers get a better feel for how the item might fit into their daily lives:On your WooCommerce product page, you can use the Product gallery section in the sidebar to upload as many images as you’d like. They’ll all be displayed near the main product photo. The exact setup of these images will vary depending on the theme you’re using, but most will look something like this:Taking your time to add plenty of high-quality, representative images of your product is one of the best ways to convince visitors to make a purchase.Step 4: Add attributes and/or variations to your productLast but not least, let’s talk about two WooCommerce features to help you more clearly describe your products   attributes and variations.  For many products, using these two features appropriately can make for a better product page.WooCommerce product attributesIf you check out the Product data section underneath the WordPress editor, you’ll find a tab called Attributes. This is where you can add key descriptive terms to help describe your product’s characteristics:These attributes might include the product’s color, the material it’s made from, its size, and so on. Once you’ve added and saved a custom attribute, it displays in the Additional Information area of your WooCommerce product page. It will have the same style as  product dimensions (which you can set in the  Shipping tab):This is a clearer way of immediately displaying this information to potential customers than merely listing it in the product description. Plus, showcasing each product’s key attributes this way makes it easier for cu stomers to search for items with the exact characteristics they want.WooCommerce product variationsYou can add attributes to just about any product. Variations, on the other hand, are only relevant in certain cases – but are still useful:Variations are actually based on attributes. The difference is that attributes just provide more information, while you can use variations to let shoppers purchase different versions of a product.For example, you can let shoppers choose the color of a t-shirt rather than creating separate product pages for each color. Common examples of when to use variations are things like:Size e.g. a t-shirt that comes in small, medium, large, etc.Color e.g. a t-shirt that comes in red or blue.Weight e.g. coffee that you sell in 8 oz, 16 oz, and 32 oz bags.Etc.To add variations to an item, you’ll first need to select Variable product from the drop-down menu in the Product data section. Then, you can follow a few simple steps to add and save as ma ny variations as you’d like. Once you’re done, you’ll see them displayed on the product page:When applicable, using variations is important because it makes it easy for customers to pick the exact item they want without requiring you to create lots of separate items. For example, if you create separate product listings for each size of a t-shirt that you sell, that would be confusing. By using variations, shoppers can much more easily find the exact product that they want.ConclusionOne of WooCommerce’s main selling points is how easy it is to use. You can create a store and list your first few products in under an hour. However, if you want to see results, you’ll need to take your time with the process.While there’s a lot of information you can add to a WooCommerce product page, these are the four most important optimizations you’ll want to address:Create a clear and descriptive product name.Write a compelling product description.Incl ude plenty of high-quality product images.Add attributes to help describe your product. And if necessary, consider using those attributes to create separate product variations that shoppers can purchase.Do you have any questions about how to create an effective WooCommerce product page that drives sales? Let us know in the comments section below! Learn how to optimize individual #product pages at your #WooCommerce store

History and Evolution of the Smart Pill

History and Evolution of the Smart Pill The name of smart pill now refers to any pill that can deliver or control its delivery of medicine without the patient having to take action beyond the initial swallow. The phrase smart pill became popular after the computer controlled medical device was patented by Jerome Schentag and David DAndrea, and named one of the top inventions of 1992 by Popular Science magazine. However, now the name has become generic and many companies are using the name smart pill.   History of the Smart Pill Jerome Schentag, professor of pharmaceutic science at the University of Buffalo, invented the computer-controlled smart pill, which can be electronically tracked and instructed to deliver a drug to a predetermined location in the gastrointestinal tract. David DAndrea was the co-inventor. UB reporter Ellen Goldbaum describes the smart pill as a combination of microminiature electronics, mechanical and software engineering, and pharmaceutical sciences. This capsule represents a significant advance in medical technology, said DAndrea to UB reporters, With the Smart Pill, we have been able to miniaturize a complex electronic system and put it into a capsule about one inch long. Youre not just taking a pill, youre swallowing the instrument. David DAndrea is the president and chief executive officer of Gastrotarget, Inc. the manufacturers of the Smart Pill. Jerome Schentag is the companys vice president of research and development. DAndrea is also the director of Millard Fillmore Hospitals Engineering and Devices Laboratory.

You can decide the topic whatever you want by those requirements I Essay - 8

You can decide the topic whatever you want by those requirements I posted - Essay Example Christo and Jeanne-Claude paintings are an excellent example of works of art that successfully exhibited this concept of time and motion. While most painting requires careful handling of the brush, Jackson Pollock approach was unique because he did not use a brush directly on canvas. It is interesting to look at how Pollock was able to bring out time and motion in his unique approach to painting. Diversion from the conventional way of painting helped Jackson Pollock tap into a new world of art. He fixed the canvas on the floor or wall, accessing it from four sides, he poured and dripped paint from a can manipulating it with sticks and knives (Serafini 63). As Pollock put it, having the canvas on the floor made it easy for him as he felt nearer and a part of the painting (Serafini 20). He was able to express his unconscious moods. It resulted in abstract expression through action painting often related to the surrealist theories (Serafini 63). Jackson Pollock ingeniously incorporated the property of time and motion in his works. Through pouring, dripping, flicking and spilling, Pollock was able to put the effects he intended on his paintings (Serafini 28). Considering his painting of 1952 named the Blue Poles, the element of motion and time is very pronounced. One sees how Pollock used his paintbrush to drop and flick paint on the canvas (Serafini 28). The movement of the brush and the flicking action is quite evident in the way the paint is splattered on the canvas. The concept of time and motion is capture in this movement seen on Pollock’s work. The Blue Poles is, therefore, a two-dimensional painting that has the aspect of motion and time presented. In visual arts, texture is a valuable element required for a successful work of art. Texture is the surface quality that is apparent on a piece of art work (Serafini 42). Identifiable through visual and physical qualities,

Competing Apple Computers Inc management of innovation Assignment

Competing Apple Computers Inc management of innovation - Assignment Example The ability of a leader to identify strategies that can disrupt rivals’ innovative strategies is critical in organizations operating in highly competitive industries. For organizations trying to compete Apple, the challenges that need to be faced are many: Apple is popular for its emphasis on innovation, a fact that limits the chances for gaps in its strategic choices. Still, the literature published in this field shows that the promotion of innovation in businesses of different characteristics can be achieved in a range of ways, not necessarily related to rivals’ strategies. The business model and the strategies proposed below aim to show that even firms that are highly successful, such as Apple, may have gaps in their strategic framework; the identification of these gaps by rivals can increase competition in the industry reducing Apple’s hegemony in the global market. Apple has highly emphasized on research and development for the identification of unique products (Apple, Organizational website 2012). In fact, the firm’s strategy in regard to innovation seems to be based on the following three issues: a) the market for Apple’s i-products has still many prospects (Zeiler 2012), b) the firm highly emphasizes on advertising (Zeiler 2012) and c) new technologies, such as the i-TV, are continuously developed for enhancing the capabilities of the firm’s products. ... cation’ (Zeiler 2012), a technology that ‘transforms the i-Phone into a digital wallet’ (Zeiler 2012), is one of Apple’s latest strategies for securing its strategic position in the global market. 2.2 Gaps in Apple’s business model and product/ service strategy The current performance of Apple, as a key competitor in the global industry is significant, if taking into consideration Graph 1 (Appendix). Still, gaps can be identified in Apple’s strategies in regard to innovation: a) the products of the firm are rather expensive, if taking into consideration the financial status of the majority of people in the global market, b) the customer services schemes provided to customers are similar to those provided by other firms operating in the same industry, with no particular schemes for securing innovation in this business sector. 3. Competing Apple’s strategies and business model 3.1 Opportunities for disrupting innovation as promoted by App le In order to understand whether there are opportunities for disrupting Apple’s innovative strategies and business model, it would be necessary to explain primarily the key context of innovation, as related to business activities. According to Schermerhorn (2009) there are three modes of innovation: a) process innovation, which refers to the identification of effective techniques for developing business operations, in all their aspects, b) product innovation is related to the identification of unique products/ services and c) business model innovation focuses on the identification of ‘new ways to achieve profits’ (Schermerhorn 2009, p.188). This means that if a firm is interested in competing one or more of its rivals in regard to innovation, it has to focus on one, at least, of the above modes of innovation.

Juvenile's Competance Essay Example | Topics and Well Written Essays - 500 words

Juvenile's Competance - Essay Example Overall, the sample size consisted of 927 adolescents in juvenile detention facilities and community settings who were compared to 466 young adults in jails and in the community. There were four sites selected also using the criteria mentioned above. Two evaluation methods, which have their own focus, were used in the study. To assess criminal defendant's abilities to participate in their defense, the MacArthur Competence Assessment Tool-Criminal Adjudication (MacCAT12CA) was used. The instrument's items included Understanding, Reasoning and Appreciation where their answers are scored according to a set of criteria established by the authors of the instrument. Although the instrument has been successfully applied in determining the competency of adults to participate in their trial and is widely used by forensic mental health professionals, this was the first time it was used on youths. Since this is the case, we may very well speculate that the tool may produce flawed results. The second method was the MacArthur Judgment Evaluation (MacJEN) used to examine the existence and degree of judgment immaturity especially the potential relation between immaturity and choices that defendants make in the course of adjudication.

An Introduction To Independent Filming

An Introduction To Independent Filming Because independent film is independently financed, several of its characteristics, such as visual art, theme and background, make it different from any other type of film. An independent film, indie film, or underground film, is a film that is produced mostly outside of a major film studio. Todays big six major film studios are Time Warner, News Corporation, Viacom, Sony, The Walt Disney Company and General Electric/Vivendi Universal. Technically, Independent film does not belong to any major film studio or film company; both the funding and film-making are done independently. The funds of making an independent film were originally mostly from the funding that director has found by himself or even that the director personally contributes to the film. But nowadays, independent films are usually produced or distributed by subsidiaries of major studios so that, if less than half of a films financing comes from a major studio, it can be considered independent film. Where Does Independent Film Come From? The concept of independent film came from Hollywood in the last century. At that time, the Hollywood oligopoly replaced the Edison monopoly. Within this new system, a pecking order was soon established which left little room for any newcomers. At the top were the five major studios, MGM, Paramount Pictures, RKO, Warner Bros., and Twentieth Century Fox. Beneath them were Universal Studios and Columbia Pictures. Finally there was Poverty Row, a catch all term used to encompass any other smaller studio that managed to fight their way up into the increasingly exclusive movie business. It is worth noting that though the small studios that made up Poverty Row could be characterized as existing independently of any major studio, they utilized the same kind of vertically and horizontally integrated systems of business as the larger players in the game. Though the eventual breakup of the studio system and its restrictive chain-theater distribution network would leave independent movie houses eager for the kind of populist, seat-filling product of the Poverty Row s tudios, that same paradigm shift would also lead to the decline and ultimate disappearance of Poverty Row as a Hollywood phenomenon. While the kinds of films produced by Poverty Row studios only grew in popularity, they would eventually become increasingly available both from major production companies and from independent producers who no longer needed to rely on a studios ability to package and release their work (wiki). So at the time, the studio system had brought large amounts of money to the film industry, but it also extremely limited the themes of film that a scriptwriter would be allowed to write about. Because of this situation, many filmmakers wanted to get out of the studio system so they collected money and directed the film by themselves, sometimes even writing the scripts by themselves. Therefore, a large number of the independently funded and directed films were totally different from the commercial films that had been made. It is these films that became the first independent films. Backgrounds of Independent Directors A film can be called an independent film for two reasons. The first reason is that most of the financing is not from a major studio. The second reason is that the theme of the film is unique. From the beginning, independent film is different from the major studios: its purpose is not to earn money. Although production is small (low cost and simple technology are the symbols of the independent film), this does not mean that the film itself is crude or unprofessional. Because there are fewer influences from sponsors, the independent films can be involved in more themes that commercial films cannot write about, it also shows the unique of the director. Basically, the themes of independent films in the U.S. have no limit as they include politics, violence, sex, science fiction, crime and even indescribable fantasy. So it is really hard to classify independent films the same way one does for Hollywood commercial films. The unique characteristics of independent film can be proved by the backgrounds of the director of an independent film. It is not hard to find out that these directors usually have their own unique backgrounds, not only their race, but also their social status and the area that they come from. Each director is skilled in his own way and wants to show this in his film through the use of complicated structure. Take John Cassavetes, for example, who is basically called the father of the independent film in the U.S. He is most notable as a pioneer of American independent film. John was born into a Greek-American family, so his Greek family values extremely influenced his creativity in film. So, in his films, it is clear to see his observations of and questioning on American family life. They also show self-examination in the relationships between families. Woody Allen, another famous director, was born in Brooklyn, New York City, in a well-educational Jewish family. From Annie Hall to Melinda and Melinda, we can see that Woody Allens background caused him to criticize reality in his films. Another director, Spike Lee, grow up in the same neighborhood as Woody Allen, but he has a totally different angle in directing films. Because Spike Lee was born into a middle to low class, African-American family, his films are full of a fearlessness to corruption and violence and tended to show the darkness of society. Even when dealing with the same theme, different directors usually show a different point of view. For example: sex. In Woody Allens film Everything You Always Wanted to Know About Sex*But Were Afraid to Ask , he describes traditional sex using jokes instead of serious discussion. Allen even played the role of a sperm in his film for emphasis. Steven Soderbergh, however, also dealt with the theme of sex. In his opinion, sex became a symbol of danger. In his film, Sex, Lies, and Videotape, sex is abnormal and makes people feel restless. This is totally different from Woody Allens humor. Thus, independent film directors each have their own style and skilled theme, causing a unique structure of theme in independent film. Black humor In Independent Film The black humor in independent film is a kind of humor that makes people feel sad. One way is to describe the compassion to nobody; another way is to sneer at somebody. Woody Allen is a representative man to use the second way in his films. Woody is good at directing his films in an exaggerated funny way, and most of his films are against tradition and authority, for example his early films Bananas Everything You Always Wanted to Know About Sex*But Were Afraid to Ask and Sleeper. These films were meant to poke fun at Hollywoods politic film, sex film and science-fiction film at that time. Most importantly, these mocks were definitely valuable and were not sleazy jokes, but always make people think about more. And after people laughing at these jokes, they will feel a little bit sad about this reality. After Woody Allens early films, his skills has developed and used it to make fun of all society and human nature itself. In Stardust Memories Everyone Says I Love You Bullets Over Broad way, human nature, love, violence, happiness, etc, these ideas has instead of Hollywood, became his targets. Although it sounds impossible to make fun of these things, Woody Allen can always give us surprise, he has ability to make people laugh. Even in Stardust Memories, has been thought it was greeting to Ernst Ingmar Bergman, it is still easy to see Woody Allens self-mockery. In this film, he used a lot of skills from European directors, because of this, he has been criticized by critical circles, but he still treated it as his best film. Of course, Woody Allen can never forget to make fun of Hollywood, the typical one is The Purple Rose of Cairo. This film poked fun of that Hollywood made huge contrast between the reality and film world. Because of the big differences that Hollywood made in film world between realities, he criticized the Hollywood film industry. The Purple Rose of Cairo is one of Woody Allens most importantly films, it criticized film industry itself make it bec ame a landmark in independent film history. The way to make fun of nobody is used by a lot of directors, Coen brothers become the best of these directors since they began direct the independent films. Their tender humble but a little bit weird black humor became their symbol. Especially their first film Blood Simple, it became one landmark in independent film history, this film has influenced a lot of films after, especially large number of 90s independent films, its style and theme became the fashion in independent film industry. But Blood Simple was just their first one, Coen brothers second film Barton Fink won the reputation for them. The same as Woody Allen, in Barton Fink, it full of taunts to Hollywood, and their thoughts has showed in this film. The boss of the film company in Barton Fink stands for those Hollywood big shots. Money can make them kneel down, and can also make them became animals without any humanity and of course they do not care the art of films. After this film, O brother, Where art thou? became anoth er landmark, this film was adopted from Odyssey. It discussed the changes of American politics and religions make it became more like an epic for independent film history. Quentin Tarantino, are also famous for his black humor in his films. From his first famous film Reservoir Dogs, poke fun of mafia, crime, violence and etc, it became his mark. In his film Pulp Fiction, all the members of mafia has been described stupid, dirty and has no brains. They bully the weak and fear the strong, make people cannot stop laughing at them. Kill Bill extremely showed his black violent aesthetics, the female role in this film fight with Japanese mafias, killing people is just a little thing, this scene is also poke fun of Hollywood that used Chinese kung fu whenever they want to. The most typical black humor independent film must be Kevin Smiths Clerks, this film just cost $27,000, and it was a miracle to Hollywood in 90s. This is a really simple story about two salesclerks. They open for business, but there is no business. They go to funeral, but the coffin has been overthrown by them, etc. All these stories happened in the same day, it has no directly connections but it is well-organized. The story is simple, but it full of philosophy, makes people try to think. At the end, it tells people a simple truth but usually been ignored by people, which is be nice to your friends and family. In independent film, usually need wonderful actors to play out the black humor. Like Tom Cruise in Magnolia, Dustin Hoffman in I Heart Huckabees, Samuel L Jackson in Do the Right Thing and etc. These good actors are really important to any good independent films. Freedom, Revolt Violence in Independent Film For independent film, freedom is the most important characteristic. This freedom not only means the freedom of funds, but also means the freedom of minds. From some point, independent film can also be called freedom film. If independent film want to be freedom means have to break the tradition rules, which also means have to revolt the rules. So the spirit of independent film should be called the revolt of freedom. So it is not hard to find that the characters in the independent films are usually uninhibited. Take David Lynchs Wild at Heart as an example. In this film, a couple cannot be together because of several reasons, but they use a lot of lurid ways to try to get together. This film shows peoples restless though bloody violent scenes, it full of Freud style analysis. But this film also shows a little bit romantic, the other extremely way to love each other. Wild at Heart is also a typical rock film, the main character in the film usually drives a car on the high way and show up in the public like a rock singer. After Wild at Heart, Lost Highway basically continued the story has been told in Wild at Heart, the style, characteristic and even the main actor Nicholas Cage has not been change. But this time, a lot of videotapes about privacy have been instead of abstract of pressures from society. This experimental film described the darkness side of people, it is the most strange and inscrut able film in all his films. Compare with Oliver Stones films, David Lynchs films are really tender. Oliver Stones Natural Born Killers can be called the most violent film in all the 90s American independent films. In this film, he broke all the rules that had been showed on the screen, he did not even care about the audiences, just showed the extremely violent to audiences. This is not only an irony to Hollywood, but also it is an irony to the darkness of American cultures. And this counterattack is hopeless, to the whole society: just a person can do nothing. So the character in the film just can kills people to release his anger and against the society. Natural Born Killers actually has some similarities with Quentin Tarantinos films, which is that they all used violence as the clue in their films. Especially in Kill Bill, the story itself is very simple, but Quentin Tarantino described violence in details, he even makes people think that violent is kind of aesthetical. But in fact, what he wants to tell is t he same as Natural Born Killers. Hollywoods Banishment or Incorporation of Independent Film Directors Since independent film was born, Hollywood always tries to incorporate the independent film directors. Usually, an independent film director will be incorporate into Hollywood after some of his films got successes. For example, Steven Soderbergh, after he directed his independent films Sex, Lies, and Videotape Traffic, he directed some commercial films like Oceans eleven Oceans twelve. But unfortunately, for audiences, he is one of the best directors of independent film, but for commercial film, he is not the best. But still there were a lot of directors have successes on commercial film, such as Oliver Stone and Gus Van Sant, they are both good at independent film and commercial film. Oliver Stone not only has commercial films like Born on the Fourth of July Heaven and Earth but also has famous unique independent film like Natural Born Killers. Gus Van Sant is much clever, he used the theme of the independent film to do it in commercial film way, Drugstore Cowboy To Die For Good Will Hunting these films are the typical. Of course, money is everything for Hollywood, if they think the independent film director can earn money for them, they will become animals. Even the film has done, if they do not think it will earn money, they will kill it without thinking. So this is why such a lot of independent film directors do not want to direct any Hollywood films. Because their films are like their babies, if Hollywood will kill their babies sometime, who will work for Hollywood? I do not think there is one. In conclusion, only when film directors are not controlled or limited by the sponsors, the really films will be create. Not only independent film will be free, but also any other types of film will be free. At that time, I believe there is just one type of film that is called good film.

Le Theme de lUnite et de lHarmonie de lHomme chez Friedrich Schiller :: French Philosophical Paper

Le Theme de l'Unite et de l'Harmonie de l'Homme chez Friedrich Schiller ABSTRACT: This study demonstrates that Schiller's philosophical work is not limited only to the explanation of the artistic phenomenon as such, and that, for him, art represents the premise of philosophizing, of elaborating an original conception of the world and of humanity. I emphasize the way in which the poet and playwright uses art as a philosophical method with a view to penetrating meaning in the world and in life and to identifying a solution to the crisis confronted by modernity. In this context, based on the conviction that the historical and rationalistic methods are the only ones valid for human understanding and achievement, Schiller, due to his artistic genius and his beginning from Kant's ideas concerning the compatibility of the theoretical and the ethical by means of the aesthetic, advances a way of raising nature (the sensible) to the level of morality with the help of the artistic creation interpreted as a game. What radically distinguishes and confers originality on Schiller's versus Kant's conception is the modality of solving the problems of the relation between necessity and liberty, sensibility and intelligibility, and individuality and liberty, thus offering the image of a person able to aspire to resonance with the exactingness of the Great Time, when evolution may become self-evolution, and history transhistory. Friedrich Schiller n'est pas seulement un sommet de la litterature allemande, il est en meme temps un philosophe d'une profondeur et d'une originalite impressionant. Il ne "poetise" pas la philosophie, mais suit les exigences d'une pensee d'une rare rigueur theorique et methodologique. Son oeuvre philosophique est l'une des plus remarquables contributions dans la philosophie de l'art. Il faut mentionner pourtant que les recherches philosophiques du grand ecrivain ne se limitent pas a l'explication du phenomene artistique comme tel: l'art represente pour lui une premisse de l'activite de penser philosophiquement, de l'elaboration d'une conception du monde et de l'homme. Schiller est le penseur qui considere l'art comme l'instrument indispensable pour la comprehension du sens du monde et de la vie. C'est pour cela que, en analysant sont oeuvre philosophique, nous n'y decouvrons pas seulement un systeme esthetique interessant, mais nous penetrons dans un univers philosophique complexe, fonde sur des considerations d'ordre esthetique. On peut dire que, pour ce genial poete et dramaturge, l'esthetique n'est pas seulement un branche de la philosophie mais une veritable methode de celle-ci.

Network Attached Storage Devices

If you have multiple computers on your network, you're a candidate for a network-attached storage (NAS) device. Some NAS servers simply act as a shared volume for backing up and sharing files across your network, while others can do a lot more, such as sharing a printer among your networked PCs, acting as a media streamer or even a surveillance system by supporting IP cameras. You'll find NAS devices with a single drive and those with multiple drives that allow for greater data protection and higher capacities. Here are two examples of some of the best rated network-attached storage devices available: Synology Disk Station DS412+ is four-bay NAS (network-attached storage) server in a way is the follow-up to the award-winning DS410 that was released more than two years ago, and makes an excellent upgrade. It now offers an excellent drive bay design, much faster speeds, support for USB 3. 0, and a lot more. Running the Disk Station Manager (DSM) 4. 0 operating system — and upgradable to future versions, such as the upcoming DSM 4. — the new server offers a vast number of features with a stellar Web interface that operates much like a native operating system. Each of its four drive bays comes with a tray that you can easily pull out. After that, you'll need a standard screwdriver to attach or detach a standard SATA hard drive. The server supports both 2. 5-inch (laptop) and 3. 5-inch (desktop) hard drives, of any capacities. This means with all four bays occupied by 4TB hard drives — the top capacity of 3. -inch hard drives to date — the server offers up to 16TB in RAID 0 or 12TB in RAID 5. RAID 0 is optimized for top performance and capacity. RAID 5, which is the most popular RAID setup for multiple-drive-bay NAS servers, balances performance and storage space while still guarding data against a single-hard-drive failure. The bottom line: Synology DiskStation DS412+ makes an excellent NAS server for advanced home and small-office networks. The Synology DiskStation DS712+ : The new dual-bay server is now much faster and much better designed, supports up to 16 IP cameras, and can be scaled to up to seven hard drive bays, when coupled with a DX510 Disk Station Expansion Unit (not included), for a maximum 21TB of total storage space. The DS712+, however, also shares a few minor shortcomings with other Synology servers. These include the overly simplistic desktop setup utility, called Synology Assistant, and the primitive Data Replicator backup software. The server also comes with only one IP camera license, meaning you'll have to pay more if you want to use two cameras or more for a surveillance system. The DS712+ supports both desktop (3. 5-inch) and laptop (2. 5-inch) standard SATA hard drives, of any capacities. Out of the box, the dual-bay server can host only two hard drives, but it comes with an eSATA port that works with Sinology's DX510 DiskStation Expansion Unit to host another five drives. It also has three USB ports, two on the back and one on the front. These ports can be used to host more external storage devices or printers. The front USB port can also be used to quickly back up the entire contents of a USB storage device, such as a thumbdrive, via the quick-copy button right above the port. Unfortunately, none of these USB ports supports USB 3. 0 standard. While this is not an end-of-the-world shortcoming, it's rather disappointing considering that USB 3. 0 has been out for a long time, and other lower-end NAS servers, such as the Netgear ReadyNAS NV+ v2, already support it. The bottom line: The Disk Station DS712+ is one of the best dual-bay NAS servers on the market, for both home and office environments. It's also one of the few that offer storage scalability for those who want to start small and add more capacity later. In conclusion, after researching NAS, they basically come in all sizes, based on what your uses are for, from picture/music sharing with family to file backup, that can be accessed from any computer, but logging on to your drive.

Antebellum Reform - Study Notes

Antebellum Reform - Study Notes 1.What was millennialism in the antebellum era? Identify and discuss the significance of the Shakers.-believed that people should return to the simplicity and purity of the early Christian Church by withdrawing from the vanities of society practicing celibacy-organized their communities into “families”-believed in spiritual and formal equality between men and women-separation of the sexes-men and women lived in separate quarters-labor was strictly organized by gender-can achieve salvation here and now (while youre alive) Second Great Awakening-immediateness cannot wait 25 years gradualism may not be soon enough-each one of us must be committed to abolishing slavery  ¢Ã‚† anyone who refuses to help abolish is as guilty as any slave-owner-prepared themselves for a judgment day maintained moral purity (utopian reform focus on conviction wanted to stop excess drinking, later on emphasis on no sex die out) examples of this are: the Mormon Church, Shakers-perfectionism, immediatism, moral suasion anti-institutionalism-led to educational reform and McGuffy books tried to incorporate good social values within ppl-practical reform abolition, moral purity, educational reform, temperance, womens rights, prison reform, creation of insane asylums (more egalitarian, democratic, inclusive America)-abolitionist community created the Liberty Party in 18402.Salt Lake Temple in Salt Lake City, Utah, USA. Tak...

5-Page Essay on Abortion

5-Page Essay on Abortion 5-Page Essay on Abortion Abortion can be defined as the removal of a fetus from a pregnant female’s womb before the birth due date. Two main types of abortion commonly performed are the medical abortion and the surgical abortion. Both of these abortions require the pregnant female to be placed under medical care. Each has its own advantages and risks. A medical abortion is the kind that can be performed during the early weeks, up to the seventh week of pregnancy. It basically involves the female taking several medications that trigger the uterus to reject and expel the pregnancy tissues and the embryo. During a medical abortion, the female first takes a drug known as mifepristone, which is also commonly known as RU 486. This drug operates by making the lining of the uterus thin, therefore, making the cervix very soft. In some cases, the physician gives the female a drug known as methotrexate in the place of RU 486. This drug acts by stopping the pregnancy from progressing. The latter drug can also stop the growth of an ectopic pregnancy. If this kind of pregnancy is allowed to progress, it could rapture the uterus of the female, and therefore, threaten the life of the woman. Each one of these drugs can be administered orally or through the vagina. Two days after the administration of the drug, the female begins experiencing strong contractions within the uterus which makes her feel like she is having strong cramps. Given the many side effects of this drug, it is recommended that the female consult a doctor so the doctor can determine if the female can safely complete the abortion procedure. A surgical abortion, on the other hand, entails dilating the cervix of the female and then removing the contents of the uterus. The cervix area of a female is the narrow lower section of the uterus that joins the vaginal canal. The cervix has a small pinhole opening through which a female’s menstrual fluid flows and where sperm can travel in to fertilize the ova. A doctor who is performing a surgical abortion must first dilate the cervix to create enough space to allow the instruments to pass through into the uterus. Surgical abortions are performed at about six to seven months after the female becomes pregnant. There are several methods in performing a surgical abortion, but all abortions must be performed in a doctor’s office or clinic. Even though the later kinds of abortion are referred to as surgical abortions, women who undergo surgical abortions are not put under general anesthesia, which poses extra risks to the female. Essay writing tips: The issues involving abortions are considerable and complex; therefore, they cannot be comprehensively explored in a five-page essay. For that reason, when asked to compose a five-page essay on abortion, it is better to select a few main points concerning abortion and then explore those points in the essay. In this paper, the main ideas selected are the two types of abortions commonly performed on females who wish to terminate their pregnancies. After defining each type of abortion, the body paragraph offers a brief explanation of how each procedure is performed. Contact our professional essay writing service if you are looking for the place to have your 5-page written by highly qualified writers.

Diamonds Industry of South Africa Essay Example | Topics and Well Written Essays - 5000 words

Diamonds Industry of South Africa - Essay Example It discusses the cartel's behavior during the apartheid era, specifically its observance of human rights and corporate responsibility under a fascist and racist regime. Chapter V discusses the agreement reached between the ANC government and the De Beers cartel on the status of diamond mines and mining industry in South Africa, and how the cartel can help in the country's development program. It also contains recommendations on how the agreement can help in promoting black economic empowerment, and economic and political democratisation throughout South Africa. De Beers is a monopoly and the cartel of the diamond world. Monopoly is a term that translates literally into "single seller,"1 which means a corporation that dominates the production and distribution of a particular service or product (such as diamonds). There are various forms of monopolies and a cartel is just one of them. A cartel (such as De Beers) is a formal or informal group of corporations that have agreed to avoid and minimise non-productive or destructive competition among them in order to dominate the market and maximise profits. that maximum strictly, to avoid flooding the market with products which usually results in a decrease of their prices. To guarantee their profits, members of the cartel can either agree on a common product price for their entire area of operation or set up local Diamonds of South Africa 4 monopolies where they may or may not apply a common price structure.2 The price is of course higher than what it would be if production was not regulated by the cartel, and if prices were determined, not by the cartel, but by genuine competition and the interests of the consumer. De Beers for instance set an artificially high price for its diamonds despite the fact that there was already a large supply of diamonds in the mines of South Africa (which were discovered as early as 1867) and other African countries. The supply increased astronomically following the discovery of mines in Russia, Canada and Australia. De Beers kept prices high by cultivating the myth that diamonds are valuable and scarce and should be priced accordingly. The cartel has not lowered the prices of its diamonds in its entire existence. Many countries have legislated against price fixing cartels to encourage competition, which theoretically should lower prices and improve product quality. The European Diamonds of South Africa 5 Commission, in its 2005 Report on Competition Policy, proclaimed that "(c)ompetition is crucial for the whole partnership for growth and jobs."3 In fact, "the fight against international price-fixing and market-sharing cartels has become a top political priority in Europe."4 B. The Birth of De Beers De Beers can be viewed as an exceptionally innovative and long-lived cartel. On the other hand, it has been criticised and even condemned as "the most

Emerging Adulthood Essay Example | Topics and Well Written Essays - 1000 words

Emerging Adulthood - Essay Example At this time, young people are mostly pursuing education, completing their academic studies and/or determining their adulthood destiny. They engage in a moment of deciding who they are and what they want out of school, work and love (Munsey, 2006). Their minds, in a confused progressive continuum, are unstable. For example, they are mostly torn between pursuing further education or settling and living with friends, romantic partner and working (Munsey, 2006). Separated from parent care and academic routines, young adults try to define their social niche in a particular society. The in-between feeling is marked by the stance where young adults claim that they are taking responsibility for themselves yet, from within, they do not feel completely like adults (Arnett, 2010; Munsey, 2006). While their minds are filled with constant optimism, expected adulthood outcomes are diverse. There is quite a wide array of differences between this period and adolescence and adulthood. Adolescents, to start with, are continuously under the care of parents and school mentors. As so, they virtually get everything that they required at their disposal. At the ages above 12 and 19, children are thus unable to differentiate between the achievements and motives of their parents and other adults from theirs (adolescents’). They thus engage in utopian optimism thinking that everything is possible. On the contrary, emerging adults have a taste of adulthood and thus engage in experimentation of adult experiences. In academics, despite following traits of say a predefined role model, young adults undergo differentiation process where their choice of say a course of study is governed by their abilities manifestation. They specifically tend to negate from their parents’ choices upon realization of who they are and what they want to be later in life. Needless to say, young adults exhibit cognitive development by realizing cultural trends, societal

To review the work you have completed in the course and to reflect on Essay

To review the work you have completed in the course and to reflect on what you have learned from it - Essay Example When I consider writing and understanding arguments within a paper, I realize that often papers do not just consist of an essay of thoughts. They also are not necessarily incorporated just of facts and research. The best thing I have learned about writing research papers is that sometimes when writing an argumentative paper, a person has the chance to research two sides of the subject and discuss the pros and cons of it throughout the paper. It allows for someone not to just look at one part of it, but to write a paper that is more informative when someone were to look at two sides of an issues. Some subjects are simply much broader. Through my desire to further obtain goals, it is necessary to continue the steps needed in order to achieve them. This class was part of the stepping stones that I have needed to take in regards to sounding like a more proficient writer and more intelligent person. Although sometimes I have ideas, it is hard to sometimes convey them in a written form. I have been able to better learn how to do that. In regards to some of the areas I think I have grown the most is in my selection of resources. Not only do I realize that I need two sides of a subject in order to tell the complete story behind a paper, I also know that research must be credible. What is always online is not always what should be believed. Some resources that are online are sometimes offered as scholar or peer-reviewed journal entries. Some organizations also offer helpful articles on their websites. When looking for true factual information, you cannot just go to some website and assume it is true. Wikipedia for example can give somewhat of a background about a topic but as far as its credibility, by its name you would think it was like an encyclopedia. Instead of it being an encyclopedia, it is a waste of time because it is not legitimate. I have learned other areas where to look for credible resources. Though

Reservation System Essay Example for Free

Reservation System Essay I. Introduction A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms and air conditioning or climate control. The cost and quality of hotels are usually indicative of the range and type of services available. As one of the fastest growing sectors of the economy of our time, the hotel industry alone is a multi-billion pesos and growing enterprise. It is exciting, never boring and offer unlimited opportunities. The hotel industry is diverse enough for people to work in different areas of interest and still be employed within the hotel industry. But the sad things, small hotels still using a manual reservation system and they don’t have a system that can minimize their jobs like a automated database system. Even the government staff houses like NEDA staff house have the budget but still using a manual system like log books. The main targets of this study are for the employees of NEDA STAFF HOUSE. This study aim to benefit the subject of our study, it will minimize their work and can have a security for their respective files. This study will also help the proponents to enhance their knowledge in programming such as Microsoft office application as well as teamwork throughout the study. Interaction and individual stimulation have always been linked to the technological availability of the time and place. With the transition to an information-based society, computers and transactions have evolved from manual transaction. One of the solutions or alternatives to the problems that a hotel is facing, a system was being developed which can edit, delete, filter, monitor and store and secured the records of the customers. The propose system will help the staff house to decrease the work of the building administrator because they will be using a less effort like this automated system for their reservation. II. Background of the study The NEDA staff house started in 1970 so there employees from far provinces around the Philippines have a stopover in manila in case they have an appointment. Instead of accommodating in an expensive hotel, the staff house can give the same services but has a very low rate of overnight stay. For only P80 per night the staff house has a comfortable rooms and facilities that the NEDA employees can use throughout their stay. By calling the Building Administrator 5 days before they will check in and verify the reservation 2 days before check in, they can have a peaceful overnight stay at the staff house. NEDA staff house accommodating over 13 regions of NEDA Government offices all over the Philippines. Before, the staff house has 20 staff from the main office of NEDA. They were residing at the staff house to have a temporary office. But nowadays new offices of NEDA established all over the metro manila like their main office at the Pasay city so the NEDA staff house needed only 4 employees (Building administrator, 2 Security Guards, 1 Janitor). As of now the NEDA staff house is still running and accepting accommodations from there other offices aroung the Philippines. III. Statement of the problem General problem. The main problem of this study is the inaccurate reservation of the customers/NEDA Employees. Specific Problems: The specific problems are the following: 1. Low in security for file storage 2. Time monitoring are consuming 3. Less data integrity 4. Difficulty in searching and retrieving files 5. Possible loss of records and retrieving files 6. Difficulty in finding the availability of rooms IV. Objective of the study General Objective. The study aims to solve the problem encountered and to change the manual reservation system. Using the proponent’s reservation system, it will lessen the work of the Building Administrator work. It will be organize to have an automated reservation system. Specific Objective. The specific objectives are as follows: 1. To increase the security between the management and staff. 2. To lessen time consume. 3. To highly integrate data. 4. To spend less time in searching and retrieving of files. 5. To create a back up of files in every successful transaction. 6. To become make easier to find the availability rooms. V. Significance of the study This study will show how important is the automated reservation system than a manual system. It will benefit the following: Management It will help the management a lot by organizing the files properly in a small storage like a computer than a storage that is not so well secure like a storage room. They will have a report data that is easy to manage. Building Administrator The Building Administrator will benefit a lot in this project because she can manage the files by not using too much effort using a manual system. The administrator can also create a backup if something turns out wrong on the system. She can also easily update the wrong information of the customers/government employee reservation info. Security Guards The Security guards will benefit to the project because they will not need the help of the Building Administrator in case that she’s not around. They can easily access the automated reservation system because they have the authority to use the system by entering their username passwords. Other Lodging businesses This study can also help other small lodging businesses such as motels, apartelle lodging, etc to their study about automated reservation system and made them realize how important the automated reservation system in their businesses. By this research, they will know the significance of this study to their business. Future researchers It will also benefit the future researcher or students in NCBA which is taking the course of BSIS. This project gives an idea on their research about reservation system. VI. Scope and Limitations This study is conducted to know the reason behind the proponents on how will their purposed systems will help the staff house management. The Proposed System is a Reservation System that is compatible in the NEDA staff house. Because they accommodating their employees from around the Philippines, they do not have a database system that records the reservation of the employees only a log book record. This study mainly focused on providing application using computerized system that enables businesses to track services and aims to provide accurate and reliable process on every transaction especially in reservation. This study is looked into a better impact of using technology  today on how it affects our daily lives especially for being the customer. With this studies it can help our beneficiaries to know the differences of using manual system to a computerized generation today, prioritize is to prove and to give them the right information. The limitation of the system has no inventory of item used of the customer/government employees that have a reservation in the staff house. The customer cannot process a reservation online because only the Building administrator and the security guard duty on that time can access the system so they can manage some confidential files.

My Dominant White Culture Essay example -- Cultural Identity Essays

In my culture, the environment is clean. We have clean houses, clean community spaces, and clean schools. We tend to avoid places that are dirty. The housing is generally sufficient for our needs, and we have compassion for those whose living spaces are not suitable for their lifestyle. Yet no person in my culture would offer their home or car to someone who needed it more. Appearance is extremely important in my culture. The people in my culture are expected to dress neat and clean. It doesn't have to be the latest style, but clean and neat is appropriate. Those who do dress in the latest style seem to command more respect from the others. Those who don't dress in accordance with these rules are not ostracized but pitied. Usually, the hair styles grow shorter with age. Most women are expected to wear make-up, the men are not. Women are expected to but not required to have large breasts, slim figures, small features (hands, feet, and noses), straight teeth, and a healthy tan. Men are usually required to have a flat stomach, bulging biceps, thick, full hair, straight teeth, and, of course, a healthy tan. Although many people of my culture do not fit these images, most try in one way or another to achieve these standards of appearance. Those who can achieve these standards are usually respected and revered. These people are often featured in the media and interviewed on how they accomplished this goal of appearance. Â   The language of my culture is English. Many speak other languages and are respected for taking the time to do so. This culture originated in Europe and sailed across the Atlantic Ocean. There are many different cultures represented in my culture, but we are generally white an... ...ach day. Â   My school experiences were very diverse. Many of my friends came from cultures other than my own. Many students from differing cultures graduated with highest honors and received scholarships. They had to learn to work hard and to value knowledge just like I did. It is unfortunate that many of us had to conform to the mold set by the school in order to be successful though. Â   School reinforces the values dominant in society. If the society is dominated by one particular culture then every student must learn those values. Luckily, many cultures share values and ideas, but unfortunately, many do not. Conflict is the result of our diversity and society, including those who decide the curricula for schools must compromise. Too bad it usually doesn't happen, I would like to know more about my neighbors. Â   Â   My Dominant White Culture Essay example -- Cultural Identity Essays In my culture, the environment is clean. We have clean houses, clean community spaces, and clean schools. We tend to avoid places that are dirty. The housing is generally sufficient for our needs, and we have compassion for those whose living spaces are not suitable for their lifestyle. Yet no person in my culture would offer their home or car to someone who needed it more. Appearance is extremely important in my culture. The people in my culture are expected to dress neat and clean. It doesn't have to be the latest style, but clean and neat is appropriate. Those who do dress in the latest style seem to command more respect from the others. Those who don't dress in accordance with these rules are not ostracized but pitied. Usually, the hair styles grow shorter with age. Most women are expected to wear make-up, the men are not. Women are expected to but not required to have large breasts, slim figures, small features (hands, feet, and noses), straight teeth, and a healthy tan. Men are usually required to have a flat stomach, bulging biceps, thick, full hair, straight teeth, and, of course, a healthy tan. Although many people of my culture do not fit these images, most try in one way or another to achieve these standards of appearance. Those who can achieve these standards are usually respected and revered. These people are often featured in the media and interviewed on how they accomplished this goal of appearance. Â   The language of my culture is English. Many speak other languages and are respected for taking the time to do so. This culture originated in Europe and sailed across the Atlantic Ocean. There are many different cultures represented in my culture, but we are generally white an... ...ach day. Â   My school experiences were very diverse. Many of my friends came from cultures other than my own. Many students from differing cultures graduated with highest honors and received scholarships. They had to learn to work hard and to value knowledge just like I did. It is unfortunate that many of us had to conform to the mold set by the school in order to be successful though. Â   School reinforces the values dominant in society. If the society is dominated by one particular culture then every student must learn those values. Luckily, many cultures share values and ideas, but unfortunately, many do not. Conflict is the result of our diversity and society, including those who decide the curricula for schools must compromise. Too bad it usually doesn't happen, I would like to know more about my neighbors. Â   Â  

Formation and Organization of the Athalassic Salt Lakes of Australia :: Geology Research Papers

Formation and Organization of the Athalassic Salt Lakes of Australia Preface Upon my acceptance to the Biomes of Australia 2003 program – a biologically-oriented summer experience in the â€Å"Land Down Under† that, for the 6th consecutive year, has been organized by Dr. Warren Dolphin of Iowa State University – I was presented with the task of writing a research paper on an aspect of the Australian landscape. Anxious to apply my new knowledge of geomorphology and desiring to investigate an ecosystem from the holistic perspective of an environmental scientist, I settled upon investigating the formative elements of athalassic (inland) salt lakes and how they determine the ecological structure of salt lake playas. The research summarized in this report is an assimilation of fragmented literature on the subject and represents an attempt to integrate those pieces for better clarity. I believe that my travel companions, to whom I am obligated to present this information, shall derive a greater understanding of Australian salt lake systems f rom a broad examination of the subject than from an intensely focused analysis of but a single component. Although the information that I present is indeed broad in scope, the reader must realize that it falls short of comprehensiveness. The shear volume of literature prohibits designing anything other than a series of encyclopedias to encompass the full complexity of salt lake systems. It is my hope, rather, that this paper elicits the reader’s curiosity and prompts further reading on this fascinating area. The introduction draws a necessary overview of salt lakes in basic geographic and geologic terms. Part I examines the processes of basin and lake formation, first the physical mechanisms of creation and secondly the concentration of ions within the basin. Part II explores the effects of salinity and other chemical characteristics on lake fauna. Part III explains how climatic adjustments determine the composition of vegetation in and around salt lake basins. Together, these pieces should provide some insight to a central question of this paper: What physical and chemical characteristics of athalassic salt lakes, as determined by the regional climatic and hydrologic regime, determine local ecologies? Abstract The athalassic salt lakes of Australia arose during the continent’s shift to the present arid/semi-arid climate regime. Some, such as Lake Eyre are ephemeral and hold water only after infrequent and irregular rains; others flood intermittently or permanently contain water.

Zara Marketing Plan

New collection Launch | Marketing Plan 22. 10. 2009 1 SITUATION ANALYSIS Zara Brand Wheel Fashionable clothes Varied assortment Trendy colors Feminine cuts Fashionable product lines for moderate costs Customer- ­? centered business Runway trends adapted for the streets Brand Essence Fashion- ­? oriented woman Trendy in every situaFon Feeling good about looking good Fashion - ­? friendly Feminine Hot and trendy High-Street Fashion The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research 5 Keys of the Zara Business Model Store Teams Customer Logis4csDesign/ Produc4on The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research 5 Keys of the Zara Business Model Customer â€Å"Main driving force behind the Zara brand. † Star%ng point for all Zara ac%vi%es Customer Lead role in: †¢? Store design †¢? Produc%on †¢? Logis%cs †¢? Team The Zara Brand In dustry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research s The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research 5 Keys of the Zara Business Model Store Store â€Å"Mee4ng oint between the customer and the Zara fashion o? er. † 1,520 stores collect informa%on regarding customer demands. New products introduced twice a week. Top loca%ons – 17 visits / year / customer Me%culously designed shop windows Maximum aJen%on to interior & exterior architechtual design Appropriate coordina%on of garments Excellent customer care The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research 5 Keys of the Zara Business Model Design & ProducFon â€Å"Inspira4on comes from the street, music, art †¦ but above all, the store. † Proximity of roduc%on facili%es Immediate reac%on to trends. Con%nuous work for all teams. Managers – teams – customer demand – forms, designs, fabrics, compliments Design/ Produc4on 1,186 suppliers, 200 desginers The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research 5 Keys of the Zara Business Model LogisFcs â€Å"Highly frequent and constant distribu4on permiKng the o? er to be constantly renewed. † 697 million garments distributed 5,000 employees at logis%cs centers Logis4cs Designed with maximum ?exibility. Customer oriented. 24h – receiving order to store elivery (Europe) Designed to absorb growth for next years. 18% annual discount rates. The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research 5 Keys of the Zara Business Model Teams â€Å"Teams with vast sales knowledge geared to towards the customer. † 8 9,112 professionals Customer oriented. Make the stores a pleasant environment. Apply corporate, social & environmental responsibility in day- ­? to- ­? day work. Teams The Zara Brand IndustryAnalysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Zara’s Performance 159 store openings in 2008 Brand Value: $ 8,609 M 1,530 stores 4 new countries in 2008 Sales â‚ ¬ 6,824 Million ZARA 73 countries The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research 14 The Industry High street fashion brand Industry trends Democra%za%on of luxury Inclusiveness Street trends Designer houses Key success factors Di? eren%a%on & individualism New fashion consumer The Zara Brand Industry Analysis Product Development ConsumerAnalysis Market Analysis Market & Consumer Research Customer Focused Product Development Saturated industry Need to increase brand value Responding to current industry trends Iden%f ying the need for the product in the market A full- ­? shaped body is a beau4ful body The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Customer Focused Product Development Market entry barriers Design challenges Saturated industry Need to increase brand value Responding to current industry trends Iden%fying the need for the product in the market Exis%ng customer eac%ons â€Å"Fat is not fashionable† Challenges Opportuni>es The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Consumer Analysis Today’s fashion consumer: More choice, more educated, more savvy & demanding â€Å"New breed of shoppers† Loyalty, variety, freshness The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Fashion Consumer Behavior Analysis Interest Gives pleasure & enjoyment Means of self- ­? expression Involvement Emo%ons Behavior The Zara Brand Industry Analysis ProductDevelopment Consumer Analysis Market Analysis Market & Consumer Research Fashion Consumer Behavior Analysis Interest Hedonics Involvement Purchasing experience Fun, fantasy, social or emo%onal gra%? ca%on Emo%ons Behavior Impulse buying The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Fashion Consumer Behavior Analysis Interest Hedonics Involvement Importance: †¢? Consumers aJach meaning to their clothes †¢? Role of fashion in society Drivers: †¢? Individual mo%ves †¢? Projec%ng a desired self- ­? image Linked to personal values & needs: †¢?Express and communicate value †¢? Values guide consumer behavior †¢? Types of values: personal, economic, aesthe%c Emo%ons Behavior The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Fashion Consumer Behavior Analysi s Interest Hedonics Involvement Posi%ve vs. nega%ve †¢? Shorter decision %mes †¢? More impulse buying †¢? A feeling of being unconstrained †¢? Desire to reward oneself How to generate posi%ve emo%ons? †¢? Use the retail environment to posi%vely in? uence moods: †¢? suitable layouts, †¢? colors, †¢? e? ec%ve sales personnel, †¢? emo%onally pliking atmosphere Impulse buying Emo%ons Behavior The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Fashion Consumer Behavior Analysis Interest Hedonics Involvement Impulse buying †¢? Fashion oriented: strongly oriented to fashion involvement: providing sensory or experien%al cues of fashion products. †¢? Created by the symbolic interac4ons of the product & the consumer emo4onal experiences Emo%ons †¢? Need to understand impulse buying behavior for fashion products from an experien4al perspec4ve = guidance in developing strat egies BehaviorThe Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Plus Size Consumer Analysis 1 in 3 women are unhappy with the way clothes ?t them 14 happy 12 8 16 10 18 6 22 20 24 unhappy The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Plus Size Consumer Behavior AJribute Plus size product Psychosocial consequence Feel more a acFve Func%onal consequence Cut ?[ng the body shape Values Self- ­? esteem Self esteem: important moFvaFon driver for consumpFon Consumers tend to assign their own eanings to clothes. Clothing: over consumer behavior The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Market Analysis 120 Market Share 15% PeFte 60% 25% Plus Size Normal 100 80 60 40 20 0 76 100 Size 2006 2012 Segment growth: 40% increase by 2014. Only 5% of retail space is dedicated to the +size products T he Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Types of CompeFtors 1 2 3 4 Dedicated Ranges Extension of Size Ranges Designer Bou%ques E- ­? commerce The Zara Brand IndustryAnalysis Product Development Consumer Analysis Market Analysis Market & Consumer Research New Line PosiFoning High Fashion Zara Torrid H&M BouFques Low Price High Price M&S Charming Shoppers 1 2 Dedicated Ranges Extension of Size Ranges Designer Bou%ques E- ­? commerce Market & Consumer Research Junonia 3 4 Low Fashion The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Di? erenFaFon Brand awareness Brand loyalty New in this segments More experienced compe%tors Lack of e- ­? commerce Size & growth High fashion for modest prices Strengths Weaknesses The Zara Brand IndustryAnalysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Zara vs. CompeFtors Zara 1,000 new styles / month 200 designers Higher cost of product development is more than adequately compensated by higher realized margins Strategy: reacFve, not predicFve CompeFtors 3- ­? 5 months: develop the ideas into physical samples Sales budgets & stock plans developed one year ahead of the targeted styles Few weeks / months to procure fabrics, have them approved by the retailer – produce a number of samples – put samples in producFon The Zara Brand Product development Industry Analysis