Electronic Gadgets Like Apple iPod - A Boon or Bane Essay Example for Free

Electronic Gadgets Like Apple iPod A Boon or Bane Essay It has become a necessity. But like everything in universe, electronic gadgets too have two sides to them. I am a house wife. I remember very clearly that evening when my husband came home, beaming from ear to ear. He had got a hefty refund on filing his income tax return. And my first reaction was buy me a washing machine. And I was on cloud nine when my first ever washing machine was delivered. Because I must confess that I hate washing even a small hanky with hands. Over the years I surrounded myself with various electronic gadgets. Latest models replaced old ones. I had the same excuse every time that this one works better. Microwave, toaster, griller, refrigerator, vacuum cleaners, dishwasher, geyser, air conditioner, and room warmer the list is endless. No household today is complete without these. They are no longer considered luxuries. They make our life easy. It was ok when mistress of the house stayed back and looked after the house. But today 99% of women are working. They have to balance both home and office. These gadgets are any home makers friends. Electronic gadgets have brought entertainment right inside our living rooms. Today we could see the majestic full solar eclipse taking place in Kabul while sitting in India. Television and Internet has brought the world together. We all are citizens of a large global village. Computers and laptops are now part of commercial life at all levels. Corporate offices, business houses, railways, banks, post offices are dependent on computers. Work, which used to take hours to complete are just done with a click of mouse. And you can carry your office with you where ever you go that is if your spouse has no objection. Cell phones, iPod, digital cameras, the list is endless. Technology has made our life comfortable rather too comfortable. And this is a cause of concern. No I have nothing against electronic gadgets. I am against our dependency on these gadgets. We fail to perform in their absence. They are meant to serve us and not to rule us. Today we can watch solar eclipse taking place in Kabul, but fail to hear cries of distress in our neighborhood. Our children are turning computer savvy, but they have not experienced the simple pleasure of climbing up a tree. We have become so used to of air conditioners that breathing in fresh air makes us sick. This dependency is making us physically sick. See the obesity rate in the world all over, especially the developed countries. List of diseases are also endless like endless gadgets. Lets not make them our masters.

How are differing attitudes to war expressed in the poetry of WWI :: English Literature

How are differing attitudes to war expressed in the poetry of WWI that you have read? You should compare England to her sons’ with Dulce et Decorum Est. How are differing attitudes to war expressed in the poetry of WWI that you have read? You should compare ‘England to her sons’ with ‘Dulce et Decorum Est’. You may refer to other poems. Remember to consider the influence of historical contents on the poet’s viewpoints. In this poem I am going to compare two poems from World War I. The to poems that I will be comparing are ‘England to her sons’ and ‘Dulce et Decorum Est’. ‘England to her sons’ was written by W.N. Hodgson in 1914, ‘Dulce et decorum est’ was written by Wilfred Owen in 1918. These two poems that I am going to study have very different ideas towards the war. In the poem ‘England to her sons’ the attitude towards the war is very pro-war, however ‘Dulce et Decorum Est’ is very anti-war. ‘England to her sons’ is pro-war because it was written at the beginning of war in 1914 and was trying to get men to enlist for the army. ‘Dulce et Decorum Est’ is anti-war because it was written during the war in 1918 and so the poet will have experienced the war and is trying to tell the public what war is really like. ‘England to her sons’ uses a lot of propaganda, for example, ‘Free in service’, when you are at war you are not free in service, you do what you are told and this is the same with any service, also this poem is telling us how to feel about war. In ‘Dulce et Decorum Est’ no propaganda is used because the poet is trying to portray the real image of war. Each poem has very different themes in ‘England to her sons’ one of the themes is propaganda but in ‘Dulce et Decorum Est’ there is a theme of the lies of propaganda, ‘The old Lie: Dulce et decorum est pro patria mori.’ (Meaning ‘It is sweet and meet to die for your country’) and it is saying that this is all a lie. In ‘England to her sons’ another theme is men to enlist, ‘I hear you thrilling to the trumpet call of war’, people are not thrilled at the news of war and trumpets do not call. The poet is trying to make the start of war a joyous occasion. Also in ‘England to her sons’ another theme is responsibility and duty of war, ‘Steeled to suffer uncomplaining’ but

Marketing and Environmental Factors

Macro-marketing â€Å"Macro-marketing literally deals with big/important issues, beyond comparatively simple exchanges between buyers and sellers, or even relationships between companies and customers. In a more interconnected world of markets, marketers, and their stakeholders, macro-marketing is an important mechanism to study both opportunities and shortcomings of marketing, and both its intended positive effects and unintended deleterious effects.This suggests macro-marketing includes an optimistic perspective; that it seeks functional mechanisms to enhance marketing processes, to the benefit of the largest number of stakeholders, the world over. † Various Environmental factors Affecting Marketing process. Various factors affecting marketing process. The environmental factors that are affecting marketing process can be classified into : 1) Internal environment and 2) External environment Internal Environment of Marketing :This refers to factors existing within a marketing firm. They are also called as controllable factors, because the company has control over these factors : a) it can alter or modify factors as its personnel, physical facilities, organization and function means, such as marketing mix, to suit the environment. There are many internal factors that influence the marketing process, they are : Top Management : The organizational structure, Board of Director, professionalization of management.. etc..Factors like the amount of support the top management enjoys from different levels of employees, shareholders and Board of Directors have important infulence on the marketing decisions and their implementation. Finance and Accounting: Accounting  refers to measure of  revenue and costs to help the marketing and to know how well it is achieving its objectives. Finance refers to funding and using funds to carry out the marketing plan. Financial factors are financial polices, financial position and capital structure.Research and Development : Research and Development refers to designing the product safe and attractive. They are technological capabilities, determine a company ability to innovate and compete. Manufacturing : It is responsible for producing the desired quality and quantity of products. Factors which infulence the competitiveness of a firm are production capacity technology andefficiency of the productive apparatus, distribution logistics etc. , Purchasing : Purchasing refers to procurement of goods and services from some external agencies.It is the strategic activity of the business. Company Image and Brand Equity : The image of the company refers in raising finance, forming joint ventures or other alliancessoliciting marketing intermediaries, enteing purchase or sales contract, launching new products etc. In organization, the marketing resources like organization for marketin, quality of marketing, brand equity and dirtribution network have direct bearing on marketing efficiency. They are important for new product introduction and brand extension, etc.. External Environment of Marketing.External factors are beyond the control of a firm, its suceess depends to a large extent on its adaptability to the environment. The external marketing environment consists of : a) Macro environment, and b) Micro environment a) Micro environment: The environmental factors that are in its proximity. The factors influence the company’s non-capacity to produce and serve the market. The factors are : 1) Suppliers: The suppliers to a firm can also alter its competitive position and marketing capabilities. These are raw material suppliers, energy suppliers, suppliers of labor and capital.According to michael Porter, the relationship between suppliers and the firm epitomizes a power equation between them. This equation is based on the industry condition and the extent to which each of them is dependent on the other. The bargaining power of the supplier gets maximized in the following situations: a) Th e seller firm is a maonopoly or an oligopoly firm. b) The supplier is not obliged to contend with othe substitute products for sale to the buyer group. c) The buyer is not an important customer. d) The suppliers’s product is an important input to the buyer’s business and finished product. ) The supplier poses a real threat of forward integration. 2) Market Intermediaries : Every producer has to have a number of intermediaries for promoting, selling and distributing the goods and service to ultimate consumers. These intermediaries may be individual or business firms. These intermediaries are middleman (wholesalers, retailers, sgent’s etc. ), ditributing agency market service agencies and financial institutions. 3) Customers : The customers may be classified as : 1) Ultimate customers: These customers may be individual and householders. ) Industrial customers: These customers are organization which buy goods and services for producing other goods and services for the purpose of other earning profits or fulfilling other objectives. 3) Resellers: They are the intermediaries who purchase goods with a view to resell them at aprofit. They can be wholesalers, retailers, distributors, etc. 4) Government and other non-profit customers: These customers purchase goods and services to those for whom they are produced, for their consumption in most of the cases. ) International customers: These customers are individual and organizations of other countries who buy goods and services either for consumption or for industrial use. Such buyers may be consumers, producers, resellers, and governments. 6 )Competitors: Competitors are those who sell the goods and services of the same and similar description, in the same market. Apart from competition on price, there are like product differentiation. Therefore, it is necessary to build an efficient system of marketing. This will bring confidence and better results. ) Public: It is duty of the company to satisfy t he people at large along with its competitors and the consumers. It is necessary for future growth. The action of the company do infulence the other groups forming the general public for the company. A public is defined as ‘any group that has an actual or potential interest in or impact on a company’s ability to achieve its objective. ’ Public relations are certainly a broad marketing operation which must be fully taken care of. Macro Environment: Macro environment factors act external to the company and are quite uncontrollable.These factors do not affect the marketing ability of the concern directly but indirectly the infulence marketing decisions of the company. These are the macro environmental factors that affect the company’s marketing decisions : a) Demographic Forces: Here, the marketer monitor the population because people forms markets. Marketers are keenly interested in the size and growth rate of population in different cities, regions, and nat ions ; age distribution and ethnic mix ; educational levels; households patterns; and regional characteristics and movements. )Economic Factors: The economic environment consists of macro-level factors related to means of production and distribution that have an impact on the business of an organization. c) Physical Forces: Components of physical forces are earth’s  natural renewal and non-renewal resources. Natural renewal forces are forest, food products from agriculture or sea etc. Non- renewal natural resources are finite such as oil, coal, minerals, etc. Both of these components quite often change the level and type of resources available to a marketer for his production. ) Technological Factors: The technological environment consits of factors related to knowledge applied, and the materials and machines used in the production of goods and services that have an impact on the business of an organization. e) Political and Legal Forces: Developments in political and legal field greatly affect the marketing decisions. sound marketing decision cannot be taken without taking into account, the government agencie, political party in power and in opposition their ideologies, pressire groupss, and laws of the land. These variables create tremendous pressures on marketing management.Laws affect production capactiy, capability, product design, pricing and promotion. Government in almost all the country intervenes in marketing process irrespective of their political ideologies. f) Social and Cultural Forces: This concept has crept into marketing literature as an alternative to the marketing concept. The social forces attempt to make the marketing socially responsible. It means that the business firms should take a lead in eliminating socially harmful products and produce only what is beneficial to the soceity. These are numbers of pressure groups in the soceity who impose restrictions on the marketing process.

Analytical Essay (Conjoined-Judith Minty - 707 Words

Conjoined by Judith Minty is a poem that represents a broken relationship or a broken marriage. Minty uses similes, metaphors, and analogies to describe the miserable union of two people and the inseparability of the marriage that these two people are in. Marriage; the poem’s subtitle sets the theme of the poem and it is only when one begins to read the poem that it becomes understood as an unhappy poem rather than that of joy and happiness. Minty uses words that with connotations that steer more to the negative side to describe the life of a married couple. Although she does not come right out and say what she means to say, the poem speaks for itself. Orson Scott Card once said, â€Å"Metaphors have a way of holding the most truth in the least†¦show more content†¦In the second stanza of the poem Minty goes on to say that is it like â€Å"An accident, like the two headed calf rooted in one body, fighting to suck at its mother’s teats† (Minty lines 5-7) . This particular line immediately paints a picture in the readers mind Minty makes reference to marriage as â€Å"An accident,† right away it becomes evident to readers that she does not view her marriage in a positive light. It was a mistake, something that had she known it would be like this, she probably would have avoided it. She also references it to a calf that has one body but two heads that fight to get milk to survive. This metaphor is representative of the single household that has two people who are fighting to be the head of the home. Inevitably, there is only one person who will be the main leader of the house but as a couple they should be pushing each other to do well. Minty’s comparison of the marriage to Chand and Eng is another indicator of her negative views on marriage. She uses metaphorical devices to express how marriage is nothing good but rather a dooming action that binds one to the other for eternity. Finally, in the third stanza of the poem she states, â€Å"Do you feel the skin that binds us together as we move, heavy in this house† (Minty lines 10-11). This is in reference to the environment of the house. The skin enhances the metaphor as it stresses to readers how hard it is to live in the house. Using the term skin suggests that the