Argentina and Bose Corporation :: GCSE Business Marketing Coursework Essays

Argentina and Bose Corporation Bose Corporation has had products of audio system, called â€Å"Home Theater System†. It’s a perfect audio system, just like or even better than the sound we can hear from movie theaters. On the system, there is a music center, which is connected to all input and output cables and a big amplifier, which controls the bass and treble. For your information, in music center, you can both enjoy the CD player and radio for basic functions; and outputs for surrounding sound quality for video watching, and tape listening. Categories: LifeStyle 30 & 25 & 20 & 12 & 8 & 5 & 3 *Below is the Picture of Bose LifeStyle 25 Home Theater System 1. Driving global forces: a) Market needs and wants: Many people may think that in Argentina, the economic may not be that well since it is between underdeveloped and developing country. However, after I talked to my friends, who has ever lived in Argentina for a while, I know that in Argentina, there are still many people who are rich. The situation in Argentina may be extreme disparity between the rich and the poor, however, that doesn’t means that people there does not have marketing needs and wants. I believe that for those rich people, they might want to have the best quality of music and sound. Besides, the restaurant and disco club owners may want to have a better sound quality in order to attract more guests and customers. I guess most of people would know that most of Argentines love music, and they think music is one of the most important thing in their lives. Therefore, I believe marketing needs and wants is one of the forces. We may see from the following article that I picked up from the web that how Argentina accepts business of imports and exports of electronics: â€Å"Argentine companies involved in the appliance and electronics industries produce primarily for the domestic market. Exports are shipped mostly to Mercosur countries. Products include refrigerators, washing machines, dishwashers, air conditioners, television sets, radios, and video cassette recorders (VCRs). In recent years production of refrigerators and washing machines has been about 700,000 units each. Little Argentine production is exported outside Mercosur, although certain niche markets are served by high quality Argentine manufacturers. These include specialty high-fidelity equipment designed for audiophiles willing to pay in the range of US$10,000 for equipment and for concert halls, theaters, and other buildings in need of high quality